You just opened your martial arts academy – be it jiu-jitsu, MMA, muay thai, karate, or others. You’ve secured a good location, set up the infrastructure, bought mats, and decorated the space. There’s a reception area, a locker room, and storage for equipment.
Your storefront clearly shows the type of activity happening inside. With the class schedule on display, current and prospective students know when to sign up. With monthly fees defined, you already have an idea of the revenue needed to cover expenses.
This is the essential foundation every martial arts academy needs to get started. However, in today’s world, having just a physical location is no longer sufficient. Every business needs an online presence—and it’s not just about your jiu-jitsu academy on the internet through social media!
Website and Social Media
Having a website to promote your jiu-jitsu academy is essential, but many gym owners still overlook this. In today’s world of digital marketing, relying solely on social media as your business’s storefront is a risky move.
Remember Orkut? Second Life? MySpace? All those platforms are gone now. If you only promote your academy on Facebook, you’re putting all your communication and marketing efforts on a third-party platform that could disappear. It’s not something you truly own or control.
The best recommendation is to have your own website with a custom domain. From there, use social media to share content from your website and engage with your audience. For example, you can post news about a tournament victory on your website, and then share links and event photos on Facebook and Instagram.
Business Management in the Cloud
Another way to leverage the internet and take advantage of anytime, anywhere access is by using cloud-based management software. This type of system, known as SaaS (software-as-a-service), lets you access your tools on any internet-connected device. You don’t download the program; instead, you pay a monthly subscription to use it via a browser, eliminating concerns about IT infrastructure like servers and backups.
With software like Martial Wave, you can manage membership fees, attendance, class schedules, and financial indicators at your fingertips. Since it’s a responsive system, it adjusts to the type of screen you’re using—whether it’s a computer, laptop, or smartphone.
This model allows you to access your data from anywhere, anytime. You can check on the performance of your branch without traveling across town, or monitor student attendance while working on outdoor projects.
The Complete Digital Presence for Your Jiu-Jitsu Academy
Having your jiu-jitsu academy on the internet isn’t just about maintaining a Facebook/Instagram page. You can enhance your digital presence by having your website serve as your “home base” and using social media for outreach and interaction. For business management, use a cloud-based system to reduce risks and minimize infrastructure investments.